Nigeria’s leading malt drink producers, Maltina, has launched a new Television Commercial, TVC, named The Royal Wedding.
The company had also launched a campaign, tagged; “With Maltina, Together Happiness Happens.”
The launch event, held at Ado Bayero Mall in Kano on Thursday, was graced by Nigerian entertainers and other stakeholders.
Speaking at the event, Portfolio Manager, Non-alcoholic brands, Elohor Awe-Olumide, said the company understands that quality time with family and lived ones “is the greatest gift to have.”
Awe-Olumide noted that at this trying times, the company decided to emphasize on the impact of togetherness and joy, adding that the campaign is all what it was introduced for.
“At Maltina, we understand that quality time with family and loved ones is the greatest gift to have.
” In these times where it seems all the stories in the news are consistently bleak, we have decided to emphasize the impact of togetherness and joy with this campaign. We look forward to bringing some hope and joy to everyone we can reach,” he said.
Bizpoint reports that the TVC, premiered amidst glitz and glamour, featuring a royal wedding-themed musical, music performances from Ali Jita, M.I Abaga among other performances.
Set in Northern Nigeria and highlighting Maltina’s fabulous ambassadors: media personality Tomike Adeoye, actress and producer Osas Ighodaro and Kannywood star, Rahama Sadau, the commercial thrilled viewers at the premiere.
“I can’t wait for every single Nigerian to see this new commercial we just unveiled!” actress and global entertainer Ms Ighodaro told journalists.
“I’ve worked with Maltina for so long, so you can trust me when I say this is the best one yet. This campaign also means a lot to us in the Maltina family. I’m so excited to see the wide smiles it’ll create because I truly believe that with Maltina, Together Happiness Happens.” she said.
For over four decades, Maltina has shown its passion for sharing happy moments and nurturing genuine bonds that last.
Beyond providing a delicious malt drink, the brand has also thrilled the world with creativity and top-notch storytelling that fosters an appreciation for family and friendships.