The use of internet and social media platforms has gone global coupled with the fact that smart devices are almost handy across the world, organisations have taken advantage of this innovation to push their products sales and make known the existence of their products to the public.
Entrepreneurs are now experiencing the new marketing strategy, which is the use of social media influencers to promote their products and services, which eventually make them gain popularity.
An influencer is an expert or professional whose messages or opinion is believed to be trustworthy and more compelling to audience. Social media influencers have a powerful social reach that could build a connection and trust in the mind of the target audience.
In marketing, influencer marketing is at the top of the list. Influencers are often role models to large number of people, fans of these influencers want to be associated with them, they want to emulate their life styles just to have a feeling of belonging, this is the guy social power of an influencer.
READ ALSO: See the megawatt shared in whole Nigeria today as national grid collapses again
This social power of an influencer has extended to the marketing sector. Brands have come to embrace the social powers of influencers to promote their brands by partnering with them, using them to advertise their products as a strategy to get their target audience attention. Influencer marketing is now included in the media plans as a vital element of marketing strategy. Many brands have adapted this form of marketing to boost the growth of their business.
Influencer marketing have become so successful because of their ability to reach and communicate with a large hetrogenous audience through their social media platforms. Influencers have a huge number of followers who are often loyal and ready to live up to the standards of their idols(influencers).
It is hard to imagine a day without scrolling through your Instagram feed, watching YouTube videos, or checking out your favorite celebrity’s Twitter account. Social media influencers therefore, leverage on these platforms to promote the respective brands they represent. Influencer marketing has a significant impact on business success. Influencer marketing can help improve your a business’ visibility and by extension, a higher customer base. With the use of hashtags, influencers can increase your search engine rankings and engagement.
Usually, reviews from ordinary consumers are a strong form of encouragement to prospective buyers, influencers however make it more professional by creating a fascinating and engaging avenue via their social media handles to persuade their followers towards the use of a product or services.
A consumer may not be persuaded by what a brand has to say, they may not be interested in knowing the quality of a brand’s product or services but immediately they get a review concerning a product or services from their favorite influencer, they are likely to patronize such products or services.
The effectiveness of social media influencers in encouraging consumer’s purchase of a product is overwhelming, social media influencers are prospective endorsers who highly contribute to the success of a brand in marketing.
Asuku Fatima Onozasi is a 200 Level student at Ahmadu Bello University, ABU, Zaria, Kaduna state.
